Hans Westerbeek

Speculating about the Sport Business Future

Hans Westerbeek is Professor of International Sport Business, and Pro-Vice Chancellor at Victoria University in Melbourne, Australia. He holds visiting Professor positions in Brussels, Madrid and Beijing.

Professor Hans Westerbeek is co-founder of EASM and was made a life member in 2013. In 1994 he moved to Australia where he was founding board member of SMAANZ and has had a rewarding career as an academic and sport business consultant.

Although his research career started in sport management and sport marketing, he soon made the transition to the field of international sport business. He has written more than 20 books.

His new book ‘International Sport Business’ will come out in 2019.


About his lecture:

Gazing into the future of sport business by looking at:

  • Athletic performance through the lens of human engineering;
  • Fan engagement by considering artificial intelligence and machine learning;
  • Ownership/governance of sport by considering geo-political/economic shifts;
  • Sport’s integrity and ethical frameworks by considering the involvement of crime syndicates in relation to doping and gambling

The presentation will conclude with implications for sport managers and for sport management researchers.

Amparo Díaz-Llairó

Management 4.0: the next work revolution


Amparo Díaz-Llairó Amparo Díaz-Llairó is CEO at Global Human Capital Group (GHCG). Associate Professor at Master in Work, Organizational, and Personnel Psychology (WOP-P). Author of Management books, last “Talent 3.0,” LID.

Her professional career has been recognized in the book “Personalities of Spain” that includes spanish Ranking Top50 business leaders and her HR career has been recognized in the Spanish Ranking at Top10 HR Business Experts. She received an international Award for her career: HR Innovator Award at the Global HR Excellence Awards (2019). Over 24 years work experience as HR Head Director and Talent Management in Financial Institutions such us: Citigroup start-up of the Headquarters of Southern Europe managing 16 countries with 1.500 employees of 50 different nationalities and IT companies as a Member of the Executive Committee in Unit4 and Human Resources Director for Spain, Portugal and Africa.

BA in Labor Studies and Diploma in Business Studies from the University of Barcelona and the London Metropolitan University. Postgraduate Diploma in Human Capital Management and Compensation and Benefits at the University Ramon Llull. International HR and Management Keynote Speaker: expert in talent management: Has taught more than 500 courses, seminars and conferences in Europe, USA, Latin America and the UAE. Collaborator in the TV Program “Entrepreneur” at the Spanish Public TVE at the International Channel 24h.


About her lecture:

The new leadership and management will focus on the future trends and new technologies: What do I need to prepare for as we progress through Industry 4.0 Digitization?

The conference focuses on the future of work, how to attract and select international top talent in a digital era and how these concepts have been redefined.

Overview:  We are entering the 4th major industrial revolution, marked by AI, big data, Mobile devices, Industrial Internet of Things (IoT), machine learning, automation and more. The first saw the introduction of steam and water power. The 2nd saw assembly lines and mass production. The 3rd was fueled by computers.

Craig Lovett

Operational Planning: International Class Sports Events

Craig Lovett is one of the most experienced professionals in the area of events management, cleaning, waste management and sustainable strategies for venues and global events. Over the past 30 years Craig has become a well-recognised success by his peers and clients alike whilst his business and relationship skills have seen rapid expansion throughout Australia, USA, UK, Europe and the Middle East. His business and relationship skills have seen rapid expansion throughout Australia, United States of America, United Kingdom, Europe and the Middle East.

His vision to build a business capable of mobilising large numbers of people, large quantities of equipment, and creating solutions to venues and events around the globe is well renowned. His ability to instill a ‘we are part of the show’ mentality, combined with savvy business and relationship skills, have ensured a platform of loyal staff and clientele. Craig is invited to speak all over the world on venue design, construction; international event project mobilisation, labour management and the systems now used to ensure environmental integrity at public assembly and retail facilities worldwide.

Projects that require complex coordination, extensive planning, and a commitment to excellence are Craig’s speciality. His straight forward approach ensures that all stakeholders have clear leadership and communication.

Incognitus is the next chapter in Craig’s life where he calls on the knowledge gained over the journey and applies his skills to assisting others achieve their dream. In 2008, the formation of Incognitus occurred and in rapid time, the expertise, networking and strategic approach to problems, combined with the proven ability to create solutions within the venue and event sector were part of the daily staple. Craig is an outstanding negotiator and mediator, with a global network of capable resources.


About his lecture:

The process of planning for some of the worlds greatest events is both challenging and intense, but also rewarding when you get it right.  The second biggest crime in event planning is arriving at opening day and not having enough space/assets to operate effectively.  The greatest crime is to arrive at the same place with an over abundance of space.  How do we make sure that we get this right.  The “high valued” functional areas like sponsorship and broadcast typically use their might/weight to bully an outcome, others often are not at the table early enough to be effective.  How do event planners achieve the balance?